As an affiliate to Shanghai International University, Shanghai Foreign Language Education press (SFLEP) was founded in 1979. It distinguishes itself by its dedication to foreign language education, propagation of cultural excellence and promotion of academic achievements. Among its wide array of publications, it is well reputed for the contribution of course-books, academic works, reference books, dictionaries, journals and electronic publications. For many years running since 1979, it has been awarded the titles of "Model Publishing House", "Outstanding Press"and "Collective Pace-setter of Shanghai".
By dint of strenuous and continuous efforts over a span of 30 years, the press has evolved into one of the most prestigious publishing houses in China with a full-fledged market-oriented mechanism. Now it boasts a committed staff of 200-plus and state-of-the-art expertise in editing, marketing and management. Alongside the build-up of its competitive strength, it aims high for a bigger share of the both the domestic and overseas markets. Its spin-off subsidiaries extend far and wide, such as Beijing Culture Promotion Center, the SFLEP North America-based Branch and SFLEP Training Center, etc. Its distribution service network covers virtually the entire country of China.
So far, the press has published 6000-plus titles with a diversity of 23 languages, among which over 500 have received awards at provincial or ministerial levels. Course-books for college English, since making their debuts, have been most avidly received in approximately 1000 institutions of higher learning while those for English majors have taken up the lion’s share of the domestic market. Parallel to the strides made in print and audio-visual formats, its electronic publications are increasingly predominant. Now the Web-accessible English programs cater well to the needs of English learners from all strata of life.
The past five years witnessed SFLEP developing by leaps and bounds. Within this period its output value stood at RMB 3 billion yuan. The sales soared to RMB 2.5 billion yuan and its net profit surged to a record high of RMB 540 million yuan. The momentum of this upward trend is projected to continue well into the foreseeable future.
In the wake of globalization, the English-learning craze has swept the whole country. SFLEP has drawn up a new "Five-year Development Blueprint"to brace itself for more ambitious goals. While highlighting its brand products geared to the domestic market, the press gives top priority to market expansion. The press sets great store in teaming up with foreign counterparts to carve a niche in the international business market, as such partnerships have yielded notable win-win social and economic returns.
In the days to come, SFLEP will forge ahead with a trail-blazing spirit to make ever greater contribution to the undertaking of foreign language education.
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